Welcome

to the first edition of the DART journal club!

Aims

  • to review and discuss the latest developments in behavioural science research methods.

Audience

  • those who want to better understand how to evaluate behavioural science research findings
  • those who are considering researching behavioural science topics.

Club format

  • New article each month
  • Selection criteria
    • discusses or demonstrates the use of a particular behavioural science method to study human behaviours, choices and decisions.
  • Seminar begins with a short review of the paper followed by a discussion.
  • Anyone can lead!
    • Suggest a paper and a date.

This month’s paper

  • Meißner, M., & Oll, J. (2017). The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues. Organizational Research Methods. https://doi.org/10.1177/1094428117744882

Overview

  • Introduction
  • Eye-tracking basics
  • Taxonomy
    • Drivers of attention
    • Measures
    • Psychological constructs
    • Areas of applications
  • Eye-tracking in organisational research
  • Future avenues
    • Human resources
    • Strategic management

Summary

  • Taxonomy:
    • Drivers –> ET measures –> Psychological constructs
    • Drivers include:
    • bottom-up processes (perception)
    • top-down processes (heuristics)
    • working memory (complexity)
  • Main ET measures
    • Fixations (position, #, duration)
    • Total dwell time
    • Saccadic amplitude
    • Pupil diameter
    • Blink rate
  • Psychological constructs
    • Attention
    • Levels of processing
    • Mental states
    • Emotional arousal
    • Cognitive load

Thoughts

  • What drives attention?
    • Features of the task (e.g., visual clutter, task instruction)
    • Features of the individual (e.g., )

Notes

  • Microsaccades vs. saccades