Creativity and insight emerge through a transactional process of transformation: physical features cue actions that change both the reasoner and the physical environment in which he or she is embedded. Insightful new possibles are realized through an active and mutually transforming exploration of the problem-solving environment. We discuss insight as an enacted process, involving action and perception. As a physical and perceptual activity, a degree of serendipity is inevitable, and, in some circumstances, insight becomes “outsight.” We identify eight key features of first-order creative cognition that map out a new program of research on insight.

In Glăveanu V. (eds) The Palgrave Encyclopedia of the Possible. Palgrave Macmillan, Cham
Gaëlle Vallée-Tourangeau
Gaëlle Vallée-Tourangeau
Professor of Behavioural Science

My research focuses on understanding how people handle risk and uncertainty. How they perceive and communicate risks, how they make decisions in the face of uncertainty.