Behavioural insights

Photo by Gerd Altmann on Pixabay

This research programme focuses on the cognitive processes, heuristics, and biases which underpin judgements of risk and uncertainty, choices and hypothesis-testing. It includes studies and reviews of classic heuristics and biases such as the base-rate fallacy and the conjunction fallacy, the framing effect, the illusion of control, and the pseudodiagnostic bias.

It uses the experimental approach to study “what works” in the laboratory and in applied settings as well as a variety of behavioural and process-tracing measures (e.g., eye-tracking, reaction times, facial emotion recognition).

Gaëlle Vallée-Tourangeau
Gaëlle Vallée-Tourangeau
Professor of Behavioural Science

My research focuses on understanding how people handle risk and uncertainty. How they perceive and communicate risks, how they make decisions in the face of uncertainty.